10 SEO Benefits You Need to Know in 2024
Not sure if your business should invest in SEO? As a core digital marketing strategy, there are many reasons to invest in SEO – and even
an SEO agency – to boost brand awareness, reach more customers, and earn more revenue Benefits online.
That’s why we’ve compiled a list of the 10 biggest SEO (Search Engine Optimization benefits, from increasing your credibility to maximizing your advertising strategy. Keep reading to learn the full list of SEO benefits that come with a strategy!
SEO Benefit #1: SEO Improves Your Digital Marketing ROI
First on our list of SEO benefits is improving your Digital Marketing ROI.
When you invest in Digital Marketing Strategies (DM), you want to earn the highest return on investment (ROI). You can expect an impressive return on investment ROI with a smart and competitive SEO strategy.
Why?
When it comes to search engines, they offer close rates of around 15 percent for new leads.
This doesn’t seem like a lot, but when you compare it to traditional marketing – which is less than two percent – it’s a huge Advantage of SEO. This means you can increase your lead conversion rate by approximately 15 percent.
To put this in perspective, imagine that your average lead is worth about $800 and you signing about 25 new leads per month.
With digital marketing and SEO, you’ll sign 23 new leads a month – that’s an extra $2,400 per month, which means $28,000 in extra revenue per year. For many businesses, revenue growth is one of the biggest benefits of SEO.
However, additional revenue from search depends on SEO. Users won’t find your business if your website is at the bottom of search results on pages two, three, four or five. They will stick to the first page of results, which means you won’t generate leads from Google or any other search engine. This also means you won’t see the extra $28,000 in revenue.
SEO Benefit #2: SEO Boosts Your Credibility
One of the top (and most overlooked) Benefits of SEO is how it improves your credibility with consumers. Ranking on the first page of search engine results signals to users that Google – and another search engine like Bing – trusts your websites.
This is why 75 percent of users stay on the first page of search results. They rely on search engines to filter results for them, eliminating spammy websites.
Google, as well as other search engines, understand this, which is why they use On-Page SEO & Off-Page SEO signals to rank websites. These signals, which can range from the content you create to the speed of your website, show that your website is secure and reliable.
They also emphasize that your webpage answers the user’s question, such as, “How to clean an inside AC unit.” How can SEO increase your credibility in any other way? By optimizing your Google My Business listing. This listing, which appears in local searches and searches specific to your business, provides users with details about your company.
This may also include reviews from Google users. These reviews are important for building credibility as well as increasing sales. Buyers rely heavily on reviews, which is why 80 percent of consumers say online reviews changed their mind about purchasing a product. This is huge, and with SEO, you can maximize the impact of your company reviews.
SEO Benefit #3: SEO (Search Engine Optimization) Drives High-quality Traffic to Your Website
When it comes to the Importance of SEO, its ability to drive highst-quality traffic to your website is a big advantage.
SEO also helps you drive more high-quality traffic to your website. Unlike Traditional Marketing, Digital Marketing provides hyper-targeted tools.
Instead of paying for a billboard and hoping that your target audience will see it, you know that they will see your website in search results.
Plus, you’re reaching your target audience at prime time. They’re looking out for you – not driving to work or watching TV – which means you have their full attention.
It also means they’re more likely to take action on your call-to-action (CTA), whether it’s an invitation to call your team or like your Facebook page. The difference in user intent is one reason why 89 percent of marketers say they have a successful strategy because of the Benefits of SEO(Search Engine Optimization).
SEO Benefit #4: SEO Measures Your Success With Real Numbers
It’s important to understand the impact of your investment, whether it’s in Advertising or Marketing. That’s why it’s a big advantage of not only digital marketing but also SEO (Search Engine Optimization) that you can monitor the success of your strategies.
The best part is that you can access your Digital Marketing Analytics in real time. With Google Analytics as well as other web analytics tools, it’s easy to assess the performance of your SEO Strategies.
SEO Benefit #5: SEO Promotes Your Company All Day, Every Day (Search Engine Optimization)
Depending on your business, you may provide 24/7 service. However, this doesn’t help if consumers can’t find your e-commerce website online.
This is where another major benefit of SEO comes into play – it can promote your business 24/7. This is significant, especially when you consider that Google processes over 60,000 searches a second. It also strengthens Digital Marketing’s ability to connect with users on their terms.
You’re not trying to reach consumers with a billboard that they see when they leave town for the weekend – you’re reaching them when they’re looking for you. This increases the value of your website to users, because you are providing an answer to their problem.
From that perspective, the benefit of SEO is that you are promoting your company to consumers, but in a non-promotional way.
SEO Benefit #6: SEO Targets Every Stage of Your Buying Funnel
The rise of content marketing makes Search Engine Optimization even more valuable to businesses. With content marketing, which includes a variety of content from infographics to guides to blog posts, you connect with consumers at every stage of your marketing funnel.
While users reading top-of-the-funnel (TOFU) or middle-of-the-funnel (MOFU) content, such as a blog post about the cost of an AC unit, won’t convert immediately, they will convert eventually.
That’s why content marketing – which relies on SEO – generates 54 percent more leads than traditional marketing. The very best part is that consumers love this approach.
Over 60 % of consumers prefer companies that create original content for them, which can also help build their brand awareness and loyalty to your business. This benefit of Search Engine Optimization (SEO) is a win-win for consumers as well as companies.
SEO Benefit #7: SEO Increases Brand Awareness Among High-value Shoppers
What’s next on our list of Benefits of (SEO) Search Engine Optimization? Improved levels of brand awareness among your most valuable buyers. As consumers move through the purchasing funnel, they make many different searches. (SEO)
If your company continues to appear in its search results, it increases its brand awareness for your business. Even better, it increases their trust in your company.
With your content marketing and SEO Strategy, you are demonstrating to consumers that you are more than a product or service provider. You are also a valuable resource for industry information, which increases your value to your public. If you invest in video marketing, you can also boost your brand awareness efforts.
Why? When users watch a video, their brand engagement increases by nearly 140 percent – To ensure that users watch your videos, however, you need to optimize them for search. With SEO, you can do this.
So, when it comes to SEO Benefits, this is something you don’t want to overlook.
SEO Benefit #8: SEO Generates More Leads, Sales, & Marketing Share for Your Business
One of the most notable Benefits of SEO is the increase in sales, leads, and market share that companies see, which is also an advantage of partnering with one of the best SEO Service Providers.
This benefit is also something that you notice in your daily activities. You see buyers coming into your store or product orders going out of your warehouse. These increases are due to your ranking in search results.
By appearing on the first page of search results for high-value keywords used by your target audience, you are earning clicks and visits from the consumers who matter most to you.
To put the value of ranking on the first webpage into perspective, consider that the first listing in search results earns 33 % of all search traffic. If you target the keyword, “central air conditioner installation” which has a search volume of 1310 per month, you will get over 450 visits per month.
Not all of those visits will result in sales, but you can be confident that some will result in sales.
SEO Benefit #9: SEO Maximizes the Success of Your PPC (Pay Per Click) Campaigns
If you’re incorporating Digital Marketing into your business strategy, chances are you’ll invest in PPC advertising at some point. While PPC is a paid strategy and SEO is a non-paid strategy, they work well together – which is why you should think about partnering with both. However and how does SEO help your PPC campaigns?
One, with SEO and PPC, you are strengthening your presence in search engines. Your website appears at the top not only in paid search results – but also in organic search results.
This provides two opportunities for users to visit your website, while also emphasizing your brand. Another benefit of SEO(Search Engine Optimization) is that you can apply your SEO data to your PPC (Pay Per Click) campaigns.
For example, the value of a webpage leading to conversions may increase if you include it in your PPC campaign. Even better, that landing page can target keywords with a lower cost-per-click (CPC).
SEO Benefit #10: SEO (Search Engine Optimization) Helps You Outrank Your Toughest Competitors
When it comes to the importance of SEO, its ability to help you outperform your biggest competitors is a huge benefit.
Since 80 percent of users rely on the Internet to research when purchasing a product, they expect their competitors to invest in SEO as well as other Digital Marketing strategies.
That’s why, if you abandon SEO (Search Engine Optimization), you can expect a decrease in your sales and overall market share. When users search for questions related to your services or industry, your website won’t show up – and if it does, it will probably rank on the second, third, or fourth page.
However, only 25 % of users progress past the first webpage of search results, which cuts into your potential profits and leads. That’s why, if you want to compete with your competitors, SEO (Search Engine Optimization ) is essential. Invest in SEO(Search Engine Optimization), as well as develop a smart strategy, and you can outperform your toughest competitors.
Even if businesses in your industry aren’t using SEO, it’s a huge benefit to your company if you are the first.
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